Guernica

Audience: Military and political leaders who have the power to stop the Civil war going on in Spain in 1937 but don't feel the need to stop it.

Argument: WATCO war on the the lives of innocent civilians

Claim: War wreaks havoc on innocent civilian lives.
Reason: Because opposing forces attack civilians and murder them mercilessly.

Goal: Bring the Spanish Civil War to an end.

How:
Pathos: Picasso definitely appeals to the viewer's sense of horror at the scene. The figures are choppy and there is hard to tell where there are limbs and and what is animal and what is human. The figure laying on the ground is not attached to his arm, and the figure on the right is being devoured by flames-both horrific images. The painting is done totally in black, grays, and white. These drab colors are lifeless and enhance the overwhelming feeling of death. The woman on the left is grieving for her dead child that she holds in her arms. The audience can't help but feel a great deal of sadness for this woman. Every facial expression, human or animal, portrays some sort of extreme emotion (sadness, pain, shock, fear, etc) and he replaces tongues with daggers to signify screams coming from their lips. The effect of the painting is a shock to the emotions.
Ethos: Pable Picasso is and was a very well known artist. So, the audience could trust that if he painted something, then it was of importance and worth. Also, this painting was of a specific event, the bombing of Guernica, he didn't just make it up, it actually happened.
Relevant: The painting is very relevant since he started painting it within fifteen days of the actual bombing. Spain was still in the middle of their Civil War, and he wanted it stopped. Many people probably knew someone who had died or had been effected by this particular bombing, and were still suffering from the war.

Effective: I'm not sure if this painting helped stop the war, but it seems like it would be pretty effective to me. It also went on a world tour soon after he finished, so it became very popular fast. I'm positive that it made an impact.