Transformers: Revenge of the Fallen

http://www.imdb.com/video/imdb/vi2100888345/

Audience: Tweens to middle aged movie watchers who like action movies, and who saw the first Transformers movie. This trailer was specifically for those watching the Superbowl, so it narrows it down to those who are also football fans-so more men than women.

Argument:
WATCO watching this movie on how much fun you have.
Claim: watching this movie will increase the amount of fun you have (during this time).
Reaseon: because if you don't watch this movie you will miss out on lots of action packed sequences full of good-looking people and robots, and you would never find out if the evil transfomers take control of the Earth!

Goal: Get people to go see the movie.

How:
Pathos: This movie trailer is fast-paced and gets your adrenaline going-you feel the suspense and tension, especially when it flashes the word REVENGE two or three times. The music puts your nerves on edge, and it cuts from action scene to action scene. The only dialogue is: "you don't stop, you don't hid, you run" it makes you feel like you are part of the action -and makes you want to see more. If you saw and liked the first Transformer movie then you are already attached to the characters and want to know if they make it out ok. The audience feels concerned about what is going to happen to them.
Logos: They make sure to show clips of the most popular (and best looking) actors: Shia LeBeouf, Megan Fox, and Josh Duhamel. If they are in it then it must be a pretty good movie, or at least you'll enjoy watching them. Also, it makes sure you recognize that this is a sequel, so if you liked the first one, then you should like this one. The graphics they show you are also high quality, which makes you believe that if they did well on that, then they should do well in other areas of the movie.
Sufficient: Although the clip is only about 30 seconds long, it shows a several different scenes-all as thrilling as the one before. Who knows how many more scenes like these the movie will have?! It has sufficient evidence that it should be cool.

Effective: I think this trailer is definitely effective. I know I'm excited for it to come out. It piqued my interest, but doesn't tell enough to spoil the movie. It's fast paced and visually stimulating.